We are pleased to share that Talamas Sales and Rentals, a broadcast equipment rental house in Boston, recently took delivery of the new FUJINON PL 85-300 (ZK3.5x85), making it the first in the region to receive the HDTV PL mount zoom lens.

Dave Talamas, president of the rental house, expects strong demand for the PL 85-300, following in the footsteps of the PL 19-90, with which they’ve had tremendous success.
Talamas credits the design of the two Cabrio lenses with providing exactly what the market needs: fast, lightweight, multipurpose lenses offering ideal focal ranges at a price point sweet spot.

While demand for the PL 19-90 has been very strong and feedback has been positive, Talamas customers were asking for something a little bit longer. When the PL 85-300 became available, the Talamas team knew the new lens’ longer focal length would be of great use for beauty shots, nature cinematography, sports documentaries, and other applications.

Talamas Chief Engineer Anthony Bottaro considers both lenses to be crossovers, as they combine the look, resolution, and other picture attributes associated with large sensor PL mount zoom lenses, but with the compact, lightweight “run and gun” functionality ENG/EFP shooters expect.

This lens seems to be particularly appealing to ENG shooters who like to be agile and follow the action. Talamas Senior Video Technician Daniel Ardizzoni tributes that to there being a digital servo handgrip right on the lens for zoom control in combination with today’s small, lightweight digital cameras.

While those shooting ENG-style are right at home with the servo unit attached to the lens, both Cabrio lens models are designed to allow cinematographers to detach the handgrip and shoot instead with industry-standard cine motors and matte boxes, as well as FUJINON wired or wireless controllers. The digital servo on Cabrio lenses has 16-bit encoding to ensure that lens data output is extremely accurate.
The FUJINON PL 85-300 offers a focal length of 85-220mm at T2.9 and 300mm at T4.0. Weighing 3.0kg with servo and 2.5kg without, the lens offers flange focal distance adjustment, 200-degree focus rotation, a short MOD, a macro function for close-ups of objects and the images captured cover a 31.5mm diagonal sensor size.

Have questions about the PL 85-300 or any of our other professional lenses? Leave a comment here, on our Facebook page, or tweet us.

Among the first to order the recently introduced PL 19-90 Cabrio ZK4.7x19 lens is Toronto-based SIM Digital—long time Fujinon broadcast and PL lens users—who ordered 14 of the lenses immediately following NAB, where it was first introduced.

A part of the PREMIER PL Mount Zoom family, the lightweight and compact lens features a first for cine-style lenses: an exclusive detachable servo drive unit that makes it suitable for use as a standard Cine PL lens or as an ENG-Style lens. SIM Digital’s use of the PL 19-90 is the latest addition to the hundreds of other Fujinon lenses they have acquired over the past 30 years (thanks, SIM Digital!)

According to Rob Sim, Founder & President of SIM Digital, the eight PL 19-90 lenses they received were immediately rented and have been used continually without any issues – a trend he expects will continue. He credits the lens’ success to the focal length of the lens and the ability to use it in an ENG scenario, making it ideal for shooting episodic television, feature films, and other multiple camera environments. Shows that have benefited from use of the PL 19-90 lens via SIM Digital so far include Rookie Blue and Beauty and the Beast.

Have questions about the PL 19-90 or any of our other professional lenses? Leave a comment here, on our Facebook page, or tweet us.

When AbelCine, the well-respected New York-based equipment reseller and rental company, saw the PL 19-90 Cabrio ZK4.7x19 lens for the first time at NAB, they realized it would be an excellent addition to their sales and rental inventory of Fujinon lenses.

A part of the PREMIER PL Mount Zoom family, the lightweight and compact lens features a first for cine-style lenses: an exclusive detachable servo drive unit that makes it suitable for use as a standard Cine PL lens or as an ENG-Style lens.

AbelCine has received dozens of the PL19-90 lens, which they have sold or rented to a range of clients, including rental houses, production companies and directors of photography.

According to Pete Abel, President and CEO of AbelCine, customers of the PL 19-90 lens include DP Jonathan Furmanski, whose resume includes a long list of documentaries, television series, feature films, commercials, and music videos; production company Zero Point Zero, whose current projects include Anthony Bourdain: Parts Unknown, set to air next spring on CNN, and Meat Men on Food Network; and full service rental house Chater Camera, located in Northern California.

Have questions about the PL 19-90 or any of our other professional lenses? Leave a comment here, on our Facebook page, or tweet us.

Director of Marketing & Product Development Thom Calabro introduces the Fujinon XA19 Lens, which debuted at NAB 2012.

The Fujinon PL 19-90 Cabrio Lens, featured in the video above, was presented with a Digital Video Best of Show Black Diamond Award at NAB Show 2012. A select panel of engineers, editors, and production and post professionals joined the magazine staff to judge the Best of Show awards for Digital Video, which recognize outstanding achievement in the advancement of video technology.

The Fujinon PL 19-90 Cabrio (ZK4.7x19) features an exclusive detachable servo drive unit, making it suitable for use as a standard PL lens or as an ENG-Style lens. The ZK4.7x19 also features flange focal distance adjustment, macro function, and is LDS (Lens Data System) and /i metadata compatible. With a 19-90mm focal range and weight of only 2.7kg including servo motors, this lens has the longest focal range available in a light weight zoom.

Visit www.FujifilmUSA.com/2012NAB to see other Fujinon lens debuts from this years NAB or for more information on Fujifilm Optical Devices, go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical

According to data released in a Broadcast Engineering article, NAB 2012 was attended by 91,932 professionals from the worldwide broadcast and professional video production industries. This is up about 4.5% from the 88,044 that gathered last year.
 
In line with the show overall, Fujifilm USA experienced better booth traffic, in part because of the new products we unveiled. Headlining this year’s cast was the Fujinon PL 19-90 Cabrio Lens, which was presented with a Digital Video Best of Show Black Diamond Award. A select panel of engineers, editors, and production and post professionals joined the magazine staff to judge the Best of Show awards for Digital Video, which recognize outstanding achievement in the advancement of video technology. You can see a video of the PL 19-90 here.

The lens was a hit with attendees from all over the world, fitting the overall feel of NAB. The official numbers*, as provided by the NAB, are as follows

• Total Registered Attendees:  92,112
• International Attendees:  24,928
• Countries represented:  151
• News Media Attendees:  1,652

NAB Executive Vice President of Media Relations Dennis Wharton said that an estimated $30 billion in commerce was generated by the show including the business done on the exhibit hall floor by the 1,600 exhibitors

To watch videos of all the products we introduced at NAB, visit our YouTube channel. You can also follow us on Facebook and Twitter. 

* International and news media attendance figures are included in the overall registration number. All numbers are based on pre-show and onsite registration.