The Fujifilm Optical Devices Division will show a variety of new lenses and upgrades at this year’s NAB Show at the Las Vegas Convention Center from April 8-11. FUJINON lenses for broadcasting, sports, digital cinematography and production applications will be on display at Booth C7525, including an enhanced version of the Emmy-Award winning, “Precision Focus Assist” technology and the latest in PL Mount, EFP, Studio and ENG lenses.

Making their NAB debut this year are two high-performance lenses: the Premier PL 85-300 Cabrio lens (model ZK3.5x85) and the XA99x8.4 UltraWide field production lens.

Designed using the latest optical simulation technology, the PL 85-300 Cabrio not only offers exceptional optical performance in the center of the image, but in the corners of the frame, as well. Like the highly acclaimed PL 19-90mm Cabrio (Model ZK4.7x19), the PL 85-300 is equipped with the same indispensable features including flange focal distance adjustment, a MOD of 1.2m, a macro function for objects as close as 97mm (3.8-inches), and it covers a 31.5mm diagonal sensor size. While the two lenses share many beneficial similarities, the PL 85-300’s longer focal length – 85-220mm at T2.9 and 300mm at T4.0, with 200-degree focus rotation – makes it ideal for shooting documentaries, nature and wildlife, and commercials. The entire range of Premier PL 4K+ cine lenses will also be at the booth. On display will be the 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400 mm T2.8-T3.8.

The new XA99x8.4 UltraWide features a newly developed, patented image stabilization technology for the rock-steady performance critical for long-distance HD shots, making it ideal for producing live sports and entertainment events. Like other lenses in this product line, the XA99x8.4 comes with FUJINON’s DIGI POWER digital controls, offering high accuracy, flexibility and a host of production features. Additionally, high-resolution 16-bit encoders make the lens suitable for virtual, robotic, and digital signage, among other applications. FUJINON’s exclusive GO-TECHnology improves image resolution and reduces chromatic aberrations at all focal lengths. The XA99x is f1.7 to 341mm and f4.2 at 832mm with a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m. Also on display will be the XA88x8.8 with an enhanced version of Precision Focus Assist, marking the first time this model has incorporated the technology. Fans of Fujinon’s 1/3-inch EXCEED line can look forward to a new version of the 1/3-inch XT17sx4.5 lens, which features full remote control, for videoconferencing, weather cams, educational, and studio robotic applications. Other NAB highlights include lenses in the Premier Series of high-performance ENG lenses for 2/3-inch cameras: the HA19x7.4, the HA14x4.5 super wide angle and the HA16x6.3 lenses. The ZA Select Series lenses will also be on display in telephoto, remote control, and with and without 2X extender versions.

Have questions about these lenses or the NAB Show? Leave a comment here, on our Facebook page, or tweet us. We look forward to seeing you there!

Director of Marketing & Product Development Thom Calabro introduces the Fujinon XA19 Lens, which debuted at NAB 2012.

The Fujinon PL 19-90 Cabrio Lens, featured in the video above, was presented with a Digital Video Best of Show Black Diamond Award at NAB Show 2012. A select panel of engineers, editors, and production and post professionals joined the magazine staff to judge the Best of Show awards for Digital Video, which recognize outstanding achievement in the advancement of video technology.

The Fujinon PL 19-90 Cabrio (ZK4.7x19) features an exclusive detachable servo drive unit, making it suitable for use as a standard PL lens or as an ENG-Style lens. The ZK4.7x19 also features flange focal distance adjustment, macro function, and is LDS (Lens Data System) and /i metadata compatible. With a 19-90mm focal range and weight of only 2.7kg including servo motors, this lens has the longest focal range available in a light weight zoom.

Visit www.FujifilmUSA.com/2012NAB to see other Fujinon lens debuts from this years NAB or for more information on Fujifilm Optical Devices, go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical

According to data released in a Broadcast Engineering article, NAB 2012 was attended by 91,932 professionals from the worldwide broadcast and professional video production industries. This is up about 4.5% from the 88,044 that gathered last year.
 
In line with the show overall, Fujifilm USA experienced better booth traffic, in part because of the new products we unveiled. Headlining this year’s cast was the Fujinon PL 19-90 Cabrio Lens, which was presented with a Digital Video Best of Show Black Diamond Award. A select panel of engineers, editors, and production and post professionals joined the magazine staff to judge the Best of Show awards for Digital Video, which recognize outstanding achievement in the advancement of video technology. You can see a video of the PL 19-90 here.

The lens was a hit with attendees from all over the world, fitting the overall feel of NAB. The official numbers*, as provided by the NAB, are as follows

• Total Registered Attendees:  92,112
• International Attendees:  24,928
• Countries represented:  151
• News Media Attendees:  1,652

NAB Executive Vice President of Media Relations Dennis Wharton said that an estimated $30 billion in commerce was generated by the show including the business done on the exhibit hall floor by the 1,600 exhibitors

To watch videos of all the products we introduced at NAB, visit our YouTube channel. You can also follow us on Facebook and Twitter. 

* International and news media attendance figures are included in the overall registration number. All numbers are based on pre-show and onsite registration.