Fujifilm Optical Division Blog

We had such a fantastic experience at NAB 2014, we’re still talking about it…but we’re not the only ones. For those who did not make it to Las Vegas this year, we’ve summarized “The Fujinon Experience” through a series of blog posts. Rounding out the recap, we bring you the words of some of the field’s most experienced and respected production, technology and engineering pros, as they appeared in posters featured throughout our booth.

“In our nearly 30-year history, we’ve always purchased Fujinon lenses for our six production trucks, and have put them through their paces. They are extremely reliable, and only require minor maintenance to keep them working properly. This kind of reliability is invaluable, particularly when working on a high profile assignment, such as the State of the Union Address, which we shot this year. One of the most challenging locations to use lenses is at The National Hot Rod Association’s drag racing events, which are extremely contaminated by gas fumes, car exhaust and burning rubber. If the lenses can stand up to these conditions, they can stand up to anything. The Fujinon lenses we’ve used are all securely weather proofed, so our engineers only have to do routine cleaning and replace front element lens filters to protect the front glass. Then, they’re ready to go.” - Spruce McRee, President/CEO, Crosscreek Television Productions

“We have had great success on all our virtual productions around the world using Fujinon lenses. The encoding, quality and configuration of the lenses are the best combination for our clients.” - Sam Nicholson, ASC - CEO and Founder, Stargate Studios

“I’m a longtime user of Fujinon lenses. The quality of the lenses has always been excellent, and from a technical standpoint it meets all our requirements. The Cabrio lenses in particular fit our niche market very well as a crossover between video and digital cinema. We buy those on a regular basis. We’ve also found the overall cost of ownership to be lower than competitors. Not only do we need fewer repairs on the Fujinon lenses, but when we do, it’s typically only for routine maintenance and service, and the costs are always lower than other companies. Plus, the service is great.” - Tom Dickinson, Chief Technology Officer, Bexel

“Since Nocturne Productions’ inception in the 1970s, we’ve only purchased Fujinon lenses and now have over 100 of their ENG, EFP and RoboCam lenses. Fujinon produces the most exceptional products in the industry, but they also provide unparalleled support. When we’re on a global tour with the biggest acts around, from Lady Gaga to The Rolling Stones, to Paul McCartney, they can’t stop in the middle of a show, and neither can we. If something goes wrong, it needs to be fixed right away, and the personal service I get from Fujinon can’t be matched.” - David Lemmink, Director of Engineering, PRG Nocturne

“We’ve been Fujinon customers here in the Nashville remote operations group for decades. There’s a reason we keep coming back. The quality and performance of Fujinon lenses is beyond reproach. Support from sales and service is unmatched, and they make a lens that meets our every need. Their new Cabrio line is the ideal mix of a cine-style lens with familiar broadcast-style controls. They were the natural choice for our entry into large-format imager technology.” - Danny Walters, Director, Remote Engineering, Music Group, Viacom Media Networks

“Fujinon’s new 99x has quickly proven itself as an effective tool for the "Entertainment and Award Show" side of the TV business. Awards shows such as the Oscars and Grammys need lenses with extreme optical and low light performance; they are placed into critical camera positions with challenging distances to the stage. Camera operators who specialize in these Entertainment shows prefer Fujinon lenses because of their smooth servo "feel," useful lens features, and reliable performance. Fujinon has earned a reputation in the live television production industry for quick and reliable service, emergency loaners, and dependable support.” - Keith Winikoff, Technical Director and Video Engineer for Entertainment and Live Award Show Productions

“The Fujinon Cabrio series has made a big impact on the way our clients shoot. Whether they shoot documentaries, live events or run-and-gun features, they love having the choice of a single PL-mounted zoom, where they might have had two zooms or set of primes. The servo motor serves ENG-style shooting flawlessly and it’s good enough for cinematic commercial shoots. The focal range, weight and quality put the Cabrio series in a class of its own.” - Erik & Oliver Schietinger, Owners, TCS

Have questions or comments about Fujinon lenses? Connect with us on our Facebook page, or tweet us.

Posted: 7/30/2014 1:27:04 PM by Thom Calabro | with 0 comments


NAB 2014 may be over, but our roster of accomplished and loyal customers is still going strong. If you attended the show and stopped by our booth, you undoubtedly noticed the many posters featuring some of the field’s most distinguished professionals, spanning the industry from cinematographers to engineers. For those who did not make it to Las Vegas, in a recent blog post we provided a sampling of the commentary that was featured. Now, we’re sharing it all. If you want to know how some of the most successful cinematographers are using Fujinon lenses in digital cinema, keep reading.

“I have used the Fujinon PL Zooms on my last two movies, Oblivion and Tomorrowland, and love them. They are sharp, no distortion, and are beautiful wide open.” -Claudio Miranda, ASC, Cinematographer

“I started using Fujinon lenses on Lone Survivor. The director, Peter Berg, wanted to shoot the film in a handheld, documentary-shooting style, switching focal lengths between takes instead of using prime lenses. When I came across Fujinon’s 19-90 at Keslow Camera, I was blown away. It holds the exposure consistently all the way through, and I love the image quality, sharpness, and how it holds the highlights. The lens flares are beautiful and I ended up using them as a lighting effect. It's the perfect handheld lens and it became my workhorse on Lone Survivor; I shot at least 70% of the film on the 19-90 and I don’t know how we could have done it otherwise.” -Tobias Schliessler, ASC, Cinematographer

“We’ve used Fujinon’s optical zoom lenses for the last 25 years. The first time I saw and tested the 18-85 PL Zoom lens, it was the best thing I’d ever seen and it’s still my favorite. Not only is it a T2.0 lens with an excellent range, but to me, 18-85 means I can put that lens on my camera, shoot 95% of all my interiors, and have excellent quality on film or digital. The T2 stop is extremely fast and honest; wide open, the zoom looks great. With all the zooms, like the 24-180 and the 75-400, when you focus, there’s hardly any breathing, and they match perfectly with Zeiss Master Primes and the Leica Summilux. They’re also extremely good with skin tones, so actors love them. We’ve used Fujinon’s zoom lenses on all kinds of pictures, including Iron Man 3, Dumb and Dumber, Fast and Furious 7, We Bought a Zoo, and RIPD, to name just a few. Quality-wise, they are the best there is right now.” -Otto Nemenz, Owner, Otto Nemenz International

“I grabbed the first Fujinon Cabrios in Hollywood and immediately put them on my new show, Real Husbands of Hollywood. I was impressed by the image quality and ergonomics. The director was thrilled—he could keep the spontaneity of the scene without having to wait for lens changes. This was a game changer for us. With the addition of the telephoto and wide versions, we can cover practically any shot with perfectly matching optics, with absolutely no compromise. We had some bigger, heavier lenses on the truck for special shots but we sent them back to the rental house once we saw what we had with the Cabrios. For handheld work, there just isn’t anything that comes even close.” -Bill Sheehy, Director of Photography

“Since I first used Fujinon’s 18-85mm, I’ve never gone back to another zoom lens. It’s the only one that gives you consistently superior optical quality from its widest setting to its longest setting, with no tradeoffs in between. The level of quality is something I’ve ever seen before in a zoom lens for digital cinematography and 35mm film. It’s a very fast lens that prevents me from having to make the kind of quality compromises other zoom lenses force cinematographers to make. The operation stays smooth and consistent in all kinds of weather conditions, and the lens hasn’t needed any maintenance or repair since I got it over a year ago. It’s given me a very versatile, capable tool to realize the director’s vision and the creative goals of the production. The 18-85 has raised the bar on optical excellence.” -Eric Steelberg, ASC, Cinematographer

“As a documentary DP, my lens is what brings me into the world of the story. The Cabrio 19-90mm is gorgeous, balanced, and the perfect range for vérité shooting.” -Tom Curran, Director of Photography, Night Train Pictures, Inc.
For even more insight, tune into our next blog, where we’ll share what some of the top production, technology and engineering pros have to say about using Fujinon lenses in broadcast and video applications.

Have questions or comments about Fujinon lenses? Connect with us on our Facebook page, or tweet us.

Posted: 7/15/2014 11:38:39 AM by Thom Calabro | with 0 comments


The Fujifilm Optical Devices Division team will be at the World Cup in Brazil this summer! We won’t be on the field, but we will have two technical support centers on site to provide customer service and support to our broadcast lens customers during the big event, from June 12th through July 13th.

One service centers will be located in Rio de Janeiro and in Sao Paulo. During the entire World Cup, we will have engineers available at each technical center to support Fujinon lens customers. Hours of operation during the matches will be from 9:00 a.m. through 18:00 p.m.

The Rio de Janeiro technical support center will be located at the following address:
Camera – 2 Video Films
Rua: Visconde da Graca 43 e 63
Jardim Botanico CEP 22461-010
Rio de Janeiro, Brasil
Tel: 55-21-2294-9391, 55-21-3874-0146

For assistance in Rio de Janeiro, Fujinon lens customers may also call:
Karla Alvera, cell: 55-21-7836-5839, e-mail: karla@camera2.tv
Jorge Delgado, cell: 55-21-8133-1533, e-mail: jorgedelgado@camera2.tv

The Sao Paulo facility will be located at the following address:
Trevisans Lens Service
Rua: Brigadeiro Jordao, 113
Ipiranga, Sao Paulo
CEP 04210-000 Brasil
Tel: 55-11-4508-5650

For assistance in Sao Paulo, Fujinon lens customers may also call:
Flavia Trevisan, cell: 55-11-8789-2770, e-mail: flavia.trevisan@trevisans.com.br
Umberto Trevisan, cell: 55-11-7757-9034, e-mail: umberto.trevisan@trevisans.com.br
Ademir Santos, e-mail: ademir.santos@trevisans.com.br

The World Cup is a crucial event for many of our customers, especially with the popularity of the game reaching an all-time high, both domestically and internationally. Everything has to work perfectly, and we do everything we can to support them in producing the best possible images. As we did during the Sochi Games in Russia, we’ve established technical service centers staffed by knowledgeable technicians to communicate with our customers directly from the event’s home cities.

Have questions about Fujinon’s technical support capabilities at the World Cup? Reach out to us on Facebook or Twitter.

Posted: 5/27/2014 10:29:16 AM by Thom Calabro | with 0 comments


Fresh off a successful NAB Show, the Optical Devices Division of FUJIFILM North America Corporation is taking our “show” on the road again, this time heading to the Cine Gear Expo, being held from June 5-8 at The Studios at Paramount in Hollywood. There, we’ll showcase the entire range of Premier PL 4K+ cine lenses, as well as the Cabrio 4K cine lens series.

The Premier PL 4K+ Series features the fastest T speeds available in a family of zooms, with unprecedented color matched 4K and beyond optical performance. The 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8 will all be on display. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters (136mm). Focus, zoom, and iris gears are all in the same position—which speeds up lens changes, since follow focus accessories and lens motors can stay in the same position on the rods. Focus barrel rotation is a uniform 280 degrees on all four zooms.

Our Premier PL 4K+ lenses have been used by several acclaimed DPs for feature films including Life of Pi, Oblivion, and Iron Man 3.

Introduced at the April NAB show as the latest addition to our popular series of cine zooms, the FUJINON Premier PL 25-300mm Cabrio [ZK12x25] will be on hand with the rest of the Cabrio series at Cine Gear. Equipped with a 35mm PL mount, the PL 25-300mm boasts a high zoom ratio covering the focal length of 25mm to 300mm. The PL 25-300mm supports an optional detachable servo drive for electric zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment.

FUJINON’s popular Cabrio series includes the new PL 25-300mm (model ZK 12x25), PL 19-90 (model ZK4.7x19), PL 85-300 (model ZK3.5x85) and PL 14-35mm (model ZK2.5x14). All Cabrio lenses feature exclusive detachable servo drive units, making them suitable for use as a standard PL lens or as an ENG-style lens. The servo drive on the new PL 25-300 is optional, the rest come as standard. Each can be controlled using cinema industry standard wireless controllers, as well as existing FUJINON wired and wireless units.

Designed using the latest proprietary optical simulation software, the entire range of Cabrio lenses offer exceptional optical performance in the center of the image and in the corners of the frame. The digital servo’s 16-bit encoding assures operators that all lens data output, including the position of the zoom, iris, and focus, is extremely accurate. The zooms support Lens Data System (LDS) and /i Technology metadata formats, and are equipped with flange focal distance adjustment, a macro function for extreme close-up focus, and coverage of a 31.5mm diagonal sensor.
Several TV series and feature film productions—including a few 3D features—are currently using Cabrio lenses.

Cine Gear is one of our favorite shows because it not only draws an audience of key decision makers in entertainment production, but it is also attended by some of our most loyal customers. We always look forward to connecting with these people and meeting potential new users during this show, especially this year, when we’re so eager to show off our Premier 4K+ and Cabrio zooms!

Have questions about these lenses or the Cine Gear Expo? Connect with us on our Facebook page, or tweet us. Better yet, if you’re attending the show, stop by our booth
Posted: 5/20/2014 10:56:01 AM by Thom Calabro | with 0 comments


The NAB Show is always an exciting event for us here at the Fujifilm Optical Devices Division, and 2014 was no exception. We were thrilled to introduce our Premier PL 85-300 Cabrio lens, XA55x9.5 field production lens, and HA18x5.5 HD ENG lens.

Attendees welcomed the new lenses and upgrades for broadcasting, sports, digital cinematography, and production applications with expected curiosity and enthusiasm. For those of you unable to make the trip to Las Vegas, or couldn’t stop by our NAB booth, here are some highlights.

Capping off an already stellar event for Fujifilm was winning a StudioDaily Prime Award for our Cabrio Series PL Mount lenses. According to the award’s organizers, finalists represent the top tier of new technology, creative thinking, and high-end craftsmanship in media and entertainment. The awards spotlight engineering excellence, usability, and value in technology products, and winners are selected based on the criteria of Features, Innovation, Value, and Ease of Use. We are honored to receive this award.


Photo Credit: Mark J. Pescatore

One of the highlights of our booth this year was a series of posters featuring testimonials from some of the industry’s most distinguished professionals spanning the industry, from cinematographers to engineers. Here are a few sound bites of what they had to say about Fujinon lenses:

“When I came across Fujinon’s 19-90, I was blown away. It holds the exposure consistently all the way through, and I love the image quality, sharpness, and how it holds the highlights.” - Tobias Schliessler, ASC, Cinematographer

“The Fujinon lenses we’ve used are all securely weather proofed, so our engineers only have to do routine cleaning and replace front element lens filters to protect the front glass. Then, they’re ready to go.” - Spruce McRee, President/CEO, Crosscreek Television Productions

“The quality of the lenses has always been excellent, and from a technical standpoint it meets all our requirements.” - Tom Dickinson, Chief Technology Officer, Bexel

“The encoding, quality and configuration the lenses are the best combination for our clients.” - Sam Nicholson, ASC - CEO and Founder, Stargate Studios

“The first time I saw and tested the 18-85 PL Zoom lens, it was the best thing I’d ever seen and it’s still my favorite.” - Otto Nemenz, Owner, Otto Nemenz International

“The focal range, weight and quality put the Cabrio series in a class of its own.” - Erik & Oliver Schietinger, Owners, TCS

“Camera operators who specialize in Entertainment shows prefer Fujinon lenses because of their smooth servo "feel," useful lens features, and reliable performance.” - Keith Winikoff, Technical Director and Video Engineer for Entertainment and Live Award Show Productions

“The 18-85 has raised the bar on optical excellence.” - Eric Steelberg, ASC, Cinematographer

“For handheld work, there just isn’t anything that comes even close.” - Bill Sheehy, Director of Photography

“Fujinon produces the most exceptional products in the industry, but they also provide unparalleled support.” - David Lemmink, Director of Engineering, PRG Nocturne

“They are sharp, no distortion, and are beautiful wide open.” - Claudio Miranda, ASC, Cinematographer

“Their new Cabrio line is the ideal mix of a cine-style lens with familiar broadcast-style controls.” - Danny Walters, Director, Remote Engineering, Music Group, Viacom Media Networks

“The Cabrio 19-90mm is gorgeous, balanced, and the perfect range for vérité shooting.” - Tom Curran, Director of Photography, Night Train Pictures, Inc.

Stay tuned, because next time we’ll share the full testimonials so you can see exactly how these pros are using our lenses.

Have questions about Fujinon lenses, the NAB Show, or something else? Connect with us on our Facebook page, or tweet us.

Posted: 5/13/2014 9:23:44 AM by Thom Calabro | with 0 comments


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